Companies and businesses often use the strategy of implying that their products are more innovative than those of their competitors. The primary reason for this approach is the intense competition among businesses. Such rivalry has increased significantly due to technological advancements in business and marketing. These advancements create opportunities for startups to grow into large companies and open new possibilities for entrepreneurs to enter the market. Over time, the number of businesses has risen rapidly, intensifying competition in various industries. As a result, companies must develop new marketing strategies, such as emphasizing their products' uniqueness and innovation, to gain a competitive edge and attract consumers.
From my perspective, whether this trend is positive or negative depends on how companies utilize it. If a company genuinely introduces innovative features and markets them effectively, this strategy can be highly beneficial, allowing the company to grow while also providing consumers with better products. For instance, companies like Apple and Tesla successfully highlight innovation in their marketing, leading to increased customer interest and trust. However, if a business fails to innovate or falsely claims that its product is new without making significant improvements, it may damage its reputation and lose consumer confidence.
Furthermore, excessive emphasis on newness could lead to unnecessary consumerism, where people buy products solely because they are advertised as "new," even if the improvements are minimal. Therefore, while this strategy can drive business success, it should be used responsibly to ensure a positive impact on both companies and consumers.