The colors have an impact on our psychology in our daily lives. We may not notice it all of the time but inside our brain, every color has an unique meaning. We can also see this effect on logos. Certain colors are used in order to give some idea to the customer on what they are getting served. Let's see which colors mean what in different logos...
Blue: Professionality and Trustworthy
Blue is the color of the sky and the seas, you can just sit and watch them without any worry and stress. This is the simple meaning behind many logos with the color blue. Usually, the brands that you need to rely on and be relaxed about their services use blue. Examples like banking companies that sure need your trust about money and tech companies that want to sell a safe product.
Red: Energetic and Powerful
Red as the color of blood increases our energy level and makes things fast and urgent. As a result, the color red is commonly used in the entertainment and fast-food industries. It catches you when you see it and makes you attracted. The aim is to make people buy their product quickly and be happy about it. Some brand examples are Netflix and McDonalds.
Yellow: Optimism and Happiness
The color of our Sun shining in the sky, yellow is the color of warmth and energy. It is a hard color to use because of its bright shades. Despite the usage of yellow in brand logos, we can see this color in caution signs in our daily lives like electric hazard signs. This is to attract the attention of people.
Green: Nature and Growth
Having a walk in the green forests can be calming and reducing stress. Brands that want to show they are protecting nature use the color green. It is expected that the logo of recycling is green too. Also, green has a "clean and healthy" product meaning. Which can be used in the energy and food industries. If I was buying a product with a green logo I would think it is an eco-friendly product, even if it's not.
Orange: Friendly and Enthusiastic
If you are searching for a product which is fun and will make you feel cheerful then it is the orange colored one. Combined with the power of red and the energy of yellow, orange is the perfect way to feel comfortable just like there is a friend with you. Child-friendly brands and sports logos stand out with the creative color of orange.
Purple: Luxury and Imaginative
Purple is not the color we see in the logos every day. It is not commonly used but it has its meaning. Beauty brands and educational services use the color purple to say "You can be great". We can see purple mixed with other colors in logos. The most common color to mix with purple is yellow making an unique picture.
Black and White: Simplicity and Straight
Black and White is a common combo we can see every day. Black is professional and powerful while white is pure. This makes a timeless and sporty combo. We can see this in fashion brands, especially in sports.
In conclusion, the colors we see in logos aren't a coincidence and they all have a different meaning. Have you noticed this before? What colors would you choose if you had a brand? Thank you for reading.